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Our SMILE has never been bigger, thanks to you Red Deer!

Smile Cookies

Just when we thought our smiles couldn’t get any bigger - they did! And we have the Red Deer community to thank for their support.

It may have taken us a while to count ALL the money raised from the Tim Hortons Smile Cookie Campaign last month...and it's very impressive… fact, it’s an all time record, and we couldn’t be more grateful.

Over the week-long campaign, Red Deerians ate a lot of cookies - $76,625 worth in fact! These funds have been raised to help struggling readers become readers of potential through Reading College, a project of the Foundation for Red Deer Public Schools.

Reading College, held each year in the month of July, provides students who already have reading gaps, an amazing summer experience that will not only develop their reading skills but more importantly, their interest and motivation in reading. Students leave the program with increased reading and writing abilities, and a solid foundation for future success in school and life. In its 13th year, more than 900 students have graduated from Reading College.

“The Smile Cookie Campaign is a great opportunity to raise awareness on the importance of literacy. It really does create life chances for students. Reading College is made possible through great support from our community and Tim Hortons - we could not operate it without this support,” said Kristine Plastow, Foundation Board Chair. “Red Deer continues to blow us away with their support. We are so grateful to the community for buying Smile Cookies and supporting such a fantastic program as Reading College.”

From April 29 - May 5, the $1.50 treat helped community programs across Canada in the cities where they were sold. In Red Deer, Tim Hortons owners generously donated 100% of the proceeds to the Foundation’s Reading College program.

“On behalf of all restaurant owners and team members in Red Deer, I would like to thank our guests for their generosity and support of the Smile Cookie campaign,” said Tanya Doucette, Tim Hortons Restaurant Owner in Red Deer. “Tim Hortons is thrilled to support The Foundation for Red Deer Public Schools and Reading College which helps young readers develop the literacy skills they need to succeed.”

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